Norgdom

Media Giant (well according to the unbiased report at theage.com.au) Fairfax launched an online news site in Brisbane today. The site called Brisbane Times even managed to score a link in the Business section of it’s (older sister) site theage.com.au - this special treatment is usually only rerserved for Technology stories.

It is an interesting day in the  World of Australian media, because it is the first time a major media compnay has launched an online site into a market where it has no print version.

From the press release article:

Fairfax Media chief executive David Kirk today launched the site, brisbanetimes.com.au, which joins the websites of The Age and Sydney Morning Herald as the company’s “national platform” delivering breaking news.

Mr Kirk said Brisbane and south-east Queensland wanted an alternative to News Limited’s publication, The Courier-Mail, but confirmed the company had no plans for a printed version.

“It is not a new newspaper with limited circulation, but a new online competitive publishing force instantly available to the one million-plus internet users in Brisbane - providing an alternative to what was, until today, the only game in town,” he said.

“It will give readers a fresh, new perspective on what’s happening in our community, and why - throughout the day, with news and updates filed continuously.”

It is the first time an online-only news service has been published by a major newspaper company.

My guess is Perth is next.

See you round the norg …

This entry was posted on Wednesday, March 7th, 2007 at 6:52 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.