Major media player buys local Cit J sites


The second largest newspaper company in the United States has sold the Star Tribune and bought two small citizen journalism sites.

The McClatchy Company reportedly sold the Star Tribune for half the sum it paid a few years ago and instead invested in two small sister sites FresnoFamous and ModestoFamous.

I found out about the purchase through the Editor’s Weblog, who summed up the significance:

McClatchy’s discrete reorientation towards citizen journalism gives an early indication to media analysts of newspaper companies’ 2007 strategies.

To be honest, I had never heard of FresnoFamous or FresnoModesto, until the sale, but they really look like vibrant community sites. They are worth having a look at just to see what other citizen journalists are doing around the world.

It might get the creative juices flowing.

See you round the norg ….

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