Busybee
Norgdom
Perth MusicThe Road to Surfdom leads to MSM
Well, the big news in the blogoshpere yesterday was that Tim Dunlop, who many might know from his long-time Australian blog The Road to Surfdom, will now be blogging for news.com.au with a new blog Blogocracy.
This sort of move on popular blogs from mainstream media (MSM) has happened overseas before, but I think this is the first high profile instance in Australia.
Tim says the move will give him the chance to get better interviews because he is writing for a recognised media organisation. I’m not too sure if I agree entirely with this. In fact, often writing for MSM can dampen the chances of getting interviews. A lot depnds on your pitch to the interviewee.
I’m wondering what the pay would be to blog for a site like news.com.au - anyone have any idea?
The other option bloggers have taken in getting more exposure is by joining a blogging channel, which usually have revenue sharing models. One example is b5media.
I do think it’s good for blogs to be part of a community and I have said before I am interested in developing our own blogs here at PerthNorg. They remain in the control of their owners and our bloggers have a revenue sharing model with us. For me that appears to be the best solution, but I would love to hear others thoughts on the matter.
And ofcourse, if you have an idea for something you would like to do, drop me a line at bronwenc@perthnorg.com.au - I’d love to hear from you.
Another important point about Tim’s move, and one I pointed to in my previous post is that new media does open doors for you 
The evidence is in.
I did my stripes on the Narrogin Observer reporting on sheep auctions and the like. There’s a new less smelly way to break into MSM journalism … and a myriad of other opportunities. After all, MSM, is not the ultimate objective anymore 
UPDATE: Note to self - Try not to write posts when you have had four hours sleep. And learn to touch-type!
