One of the questions I get asked a lot is whether I think traditional media is dead. The quick answer is “this is not a battle”.
New media/citizen media/we media allows for opportunities in media not available to people outside the Fourth Estate prior to the birth of the internet.
And for a long time the reality for many has been that a voice on the internet was only made possible if you had the technical ability to build web pages.
This is where social networking platforms likeĀ Blogger, Wordpress and MySpace have lead the pack in that they have allowed people to create their own space on the internet with very little technical knowledge. This has allowed the internet to open up to the masses.
What this also has created is the genuine opportunity for everyone to have their say on the isssues that matter to them. From where I’m standing, and after having worked in traditional media for the better part of seven years as a print journalist, this can only be a positive thing for the media.
People can now engage with the news. There have been some great examples of traditional media companies beginning to embrace the community they serve. The BBC would have to be the leader in that area, but I think the SMH and The Age have also been outstanding early adapters.
The Norg fits in, because when it comes to news models, there are limitations on traditional media that we don’t have. By giving Cit J’s the ability to fully control the news we create a truly user-empowered news site. It’s evolutionary, not revolutionary. But significant all the same.
So see all you evolutionaries round the Norg.




